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Officer/Sr. Officer Marketing and Digital Media
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Objective:

The role will play a pivotal role in developing and executing marketing strategies, creating compelling content, and ensuring consistent brand messaging across all communication channels. This individual will also be responsible for designing visually appealing materials to enhance our marketing efforts and engage our target audience effectively.

Key Tasks:
  • Create and deliver high-quality marketing collateral, including digital assets, print materials, annual report and multimedia content.
  • Create engaging content for digital channels including blog posts, social media posts and videos.
  • Collaborate with team members to develop and implement integrated marketing campaigns across various workstreams.
  • Assist the Head of Corporate Support in creating clear, concise, and compelling organizational and program messages.
  • Ensure the consistent use of messaging frameworks across all communication channels.
  • Conceptualize, design, and produce visually compelling materials, including graphics, infographics, videos, and memes, to support marketing initiatives.
  • Ensure all design assets adhere to brand guidelines and reflect the organization's visual identity.
  • Plan and execute comprehensive marketing strategies for regional conferences, seminars, and other organizational events.
  • Coordinate promotional activities, including pre-event promotion, onsite branding, and post-event follow-up.
  • Collaborate with internal teams and external partners to maintain brand consistency and integrity across all communication materials and platforms.
  • Manage the organization's presence at external conferences, trade shows, and industry events to enhance visibility and reputation.
  • Negotiate the best price and value for digital advertising space across platforms.
  • Coordinate logistics, promotional materials, and staff participation for exhibition opportunities.
  • Utilize analytics tools to track and analyze the performance of communication campaigns.
  • Prepare regular reports and presentations for all Departments.
  • Cultivate and nurture relationships with key external stakeholders, including media contacts, industry influencers, and partner organizations.
  • Stay updated on industry trends, best practices, and emerging technologies through ongoing professional development and training opportunities.
  • Support other corporate support team initiatives, as needed, to contribute to the overall success of the team and organization.
  • Oversee all Company and the Funds social media accounts, actively seeking ways to enhance channel performance and audience engagement.
  • Liaise with other divisions to ensure consistent messaging and efforts across various marketing or communication channels.
  • Perform additional tasks and responsibilities as assigned by the management team.
Technical and Soft Skills:
  • Solid experience with marketing and social media and analytical tools.
  • Working knowledge of MS Office and all the designing tools.
  • Demonstrated ability to research, analyze, and present to key stakeholders internally and externally.
  • Meticulous project management skills, dealing with multiple work streams simultaneously and familiarity with online project management systems.
  • Good understanding of other marketing channels, especially digital.
  • Strong communicator, both in writing and presenting
Work Experience / Knowledge:
  • Minimum 3 years of experience in a relevant field
Qualifications:
  • Bachelor’s degree in graphic design or other relevant field is required.
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